Easy guide to list and Monetize your data with Snowflake Data Marketplace
Snowflake data marketplace, is an online transactional location or store that facilitates the buying and selling of data. As many businesses seek to augment or enrich internal data sets with external data, here let us see how easy it is with Snowflake Marketplace to monetize data.
As a data provider, you can do the following in the Data Marketplace –
~ Publish listings for free-to-use datasets to generate interest and new opportunities among the Snowflake customer base.
~ Publish listings with samples of datasets that can be provided on request or customized for a specific consumer.
~ Share live datasets securely and in real-time without creating copies of the data or imposing data integration tasks on the consumer.
~ Eliminate the costs of building and maintaining APIs and data pipelines to deliver data to customers.
To get started login to Snowflake Account -
1) Home section
Go to Data → Provider studio and complete the following
1a) Review and Accept Provider Terms of Service. Only after that a profile section is enabled and you can draft a listing.
1b) If using trail account upgrade to paid account by adding a credit card information. It will only be charged if there is usage in the account.
2) Create Profile
Below fields are required for creating and configuring your provider profile in the Snowflake Marketplace. It help customers learn more about your company and data.
Company Icon
Company Name
Company Description: 1–2 sentences about your business that will be visible to consumers
Consumer Contact Email: For consumers to contact you with inquiries
Support Link or Email: For consumers to contact you for technical support
Privacy Link: Your company’s privacy terms
Business Contact Email
Technical Contact Email
On Completion, submit the profile which goes for approval to Snowflake (profile status would show pending review).
The status would either be approved or denied within few hours.
3) Create listing
Provide title of the listing to be published in the marketplace, specifying the type of the listing (Free, Limited Trial, Paid on Snowflake).
Proceed further to provide below details to complete your listing information -
3a) Basic Information: Overview of your listing to help consumers discover it on the Snowflake Marketplace.
3b) Details: Thorough information to showcase the value your data product can bring to consumers.
3c) Data Product: Data product that consumers will be able to access via your listing.
3d) Access & Pricing:
For a Paid Listing, the pricing plan can be
Usage-based — Charge consumers in arrears based on their actual usage of your listing. Billed every month.
Subscription-based — Charge consumers up front for access to your listing for 1–36 months. Billed once.
3e) Business Needs: Business problems that consumers can solve with your data product. Add up to six examples.
3f) Sample SQL Queries: Queries to help consumers understand how to utilize your data product.
3g) Region Availability: Regions where consumers will be able to discover your listing.
Once the listing is ready, review it using Preview option and Submit it for Approval.
If the account is still in free trail the listing cannot be published to Marketplace.
4) Analytics of listing
Your can monitor the performance of your listing on below metrics -
Reach of your Listings:
Listing views — The number of times your listings offered on the Snowflake Marketplace have been viewed.
Most viewed listings — Listings with the highest number of views will appear here
Engagement with your listings:
Queries executed — The number of queries executed against your listings.
Most queried listings — Listings with the highest number of executed queries will appear here
Active consumers — Unique active consumers over the selected period
Most active consumers — Consumers who have executed the most queries will appear here
Conversion for free marketplace listings — One can see consumer conversion from viewing, mounting the share, and querying your listings.
Top regions — Regions where consumers execute the most queries will appear here
5) Conclusion
There are many data provider listings in the marketplace which you can refer to publish yours. One such very helpful Free listing in Marketplace is Calendar Data with Date Dimensions.
https://app.snowflake.com/marketplace/listing/GZSUZCCDX/infocepts-calendar-data-with-date-dimensions
References:
https://other-docs.snowflake.com/en/collaboration/collaboration-marketplace-about
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